Atoosa Rubenstein joined the Writopia Lab Board of Directors in 2019. Atoosa was named editor-in-chief of Seventeen in July 2003.
Seventeen is the largest teen title in the U.S. with more than 13 million readers.
Just one year after coming to the magazine, Rubenstein increased Seventeen’s
newsstand sales for the first time in over half a decade – for a total newsstand
growth of 23% to date.
In the fall of 2005 a series that Rubenstein conceived, titled “Miss Seventeen,”
debuted on MTV. The series featured seventeen girls competing for the honor of
being Miss Seventeen – a life-changing award that included a college
scholarship, an internship at Seventeen and an appearance on the iconic
magazine’s cover. Rubenstein was the creator and an executive producer on the
Previously, Rubenstein founded and served as editor-in-chief of CosmoGIRL!,
Hearst Magazines’ successful teen spin-off of Cosmopolitan. In 1998, Cathleen P.
Black, president of Hearst Magazines, decided to create a new teen title and
asked Rubenstein to develop a prototype. Within 48 hours, she presented a
product that was so compelling that Black offered her the job as editor-in-chief on
the spot. When she founded CosmoGIRL! in August 1999, Rubenstein was only
26 years old, making her the youngest editor-in-chief in the history of Hearst
Magazines. During her tenure at CosmoGIRL!, the magazine was honored with
some of the industry’s highest honors including Adweek Startup of the Year in
Rubenstein began working in magazines throughout her junior and senior years
of college, as an intern at Sassy magazine. After graduating from Barnard
College, she took a job as a fashion assistant at Cosmopolitan, under the
leadership of renowned editor-in-chief Helen Gurley Brown. Quickly her talent and
enthusiasm propelled her through the ranks, where she became a senior fashion
editor at Cosmopolitan in five short years.
Columbia University honored Rubenstein in 2004 by naming her one of the top
250 alumni through the ages. She was also recognized by the Girl Scout Council
of Greater New York as a Woman of Distinction. Rubenstein has been featured in
Crain's New York Business’ “40 Under 40” and Folio's “30 Under 30.”